. . . Thursday January 3, 2008

A Day at the Zoo with a Crisis Manager

When the shit hits the fan, celebrities, the wealthy and large organizations call in the crisis management experts. Sam Singer has long been one of the Bay Area’s most notable guns for hire.

His latest gig goes something like this:

A tiger at a major metropolitan zoo just attacked and killed a customer. Let’s get to work. First, let’s shift the focus onto the dude who basically got eaten.

Meanwhile, two survivors of the attack have hired renown slime-ball Mark Geragos to represent their interests.

Tigers aren’t the only ones who know how to follow a trail of blood.


Concentration is important!