. . . Sunday September 3, 2006

Reviewing those Reviews

The bad thing about community is that people can really suck:

Lynnet Spiegel, owner of Jeffrey’s Natural Pet Foods in San Francisco, received a number of positive reviews on Yelp and one negative review that claimed her food was making pets sick. Spiegel was racking her brain to figure out what she’d done wrong, when a friend saw an online photo of the Yelp reviewer and identified him as a friend of a competing pet shop owner.

Concentration is important!