. . . Wednesday November 16, 2005

The DVR Could Save Network TV?

This just in: Technologies that make experiencing content easier and more enjoyable are a good thing for content companies. Don’t fear that which can save you.

Case in point.

It turns out that DVR use is driving more viewership of primetime television. And yes, more people watching those shows ultimately means more people watching the commercials too.

The consumer wins. The content provider wins. The technology provider wins.

So who’s gonna be the first to try to screw this up?

Concentration is important!