Blog Marketing Comes Alive
Here is one of the most remarkable (although maybe not that surprising to those who have attempted such things) marketing stats you’ll hear for a long time.
Audi recently ran an online campaign.
They spent 0.5 percent of their budget on blog ads.
Those ads accounted for 29% of the traffic sent to Audi’s ad landing page.
Those of us who are addicted to sifting through our own blog stats are quite aware of the fact that a link from a blog often drives a whole lot more traffic than a mention in a mainstream pub. Now marketers are starting to figure this out.
I’m a firm believer that the blog story should not be reduced to the income producing angle. But this is bigger than big for the space.
[...] Audi just spent .5 percent of its budget for a campaign on blog ads, which drove 29 percent of traffic to its site. That says blogs works. Henry says the blog ads cost as much as a banner on Yahoo. That says blogs are criminally underpriced. [...]
[...] I found Dave Pell’s comments on this curious: Those of us who are addicted to sifting through our own blog stats are quite aware of the fact that a link from a blog often drives a whole lot more traffic than a mention in a mainstream pub. Now marketers are starting to figure this out. [...]
[...] Doch Google AdSense ist nicht speziell auf die Bedürfnisse der Blogger zugeschnitten, Zielgruppe waren zu Beginn vor allem die Homepagebastler von nebenan. Und die Summen, die mit AdSense zusammenkommen, sind oft auch bei großen Blogs nicht der Rede wert. Einige der ganz großen (US-)Blogs, etwa BoingBoing und Metafilter, sind nun zu einem “Spezialdienstleister” gegangen. Federated Media verspricht, den Autoren Arbeit (vor allem Technik) abzunehmen und ihnen gleichzeitig adäquaten Werbecontent zu liefern. Vielleicht ein erfolgversprechendes Modell: Wie Davenetics berichtet, hat Audi durch die Investition eines halben Prozentpunkts des Werbebudgets in Blogads 20 Prozent seiner Websitebesucher angezogen. [...]
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