Here is one of the most remarkable (although maybe not that surprising to those who have attempted such things) marketing stats you’ll hear for a long time.

Audi recently ran an online campaign.

They spent 0.5 percent of their budget on blog ads.

Those ads accounted for 29% of the traffic sent to Audi’s ad landing page.

Those of us who are addicted to sifting through our own blog stats are quite aware of the fact that a link from a blog often drives a whole lot more traffic than a mention in a mainstream pub. Now marketers are starting to figure this out.

I’m a firm believer that the blog story should not be reduced to the income producing angle. But this is bigger than big for the space.