. . . Saturday October 1, 2005

Blog Marketing Comes Alive

Here is one of the most remarkable (although maybe not that surprising to those who have attempted such things) marketing stats you’ll hear for a long time.

Audi recently ran an online campaign.

They spent 0.5 percent of their budget on blog ads.

Those ads accounted for 29% of the traffic sent to Audi’s ad landing page.

Those of us who are addicted to sifting through our own blog stats are quite aware of the fact that a link from a blog often drives a whole lot more traffic than a mention in a mainstream pub. Now marketers are starting to figure this out.

I’m a firm believer that the blog story should not be reduced to the income producing angle. But this is bigger than big for the space.

Concentration is important!