. . . Friday September 23, 2005

Printing Money

You know how newspapers and most magazines have been suffering a steady circulation decline over the past few years? Well not everyone in magazine publishing is sharing that fate.

The key it seems is a focus on celeb gossip:

In the first half of this year, the total circulation of Wenner Media LLC’s Us Weekly rose nearly 24 percent, to 1.67 million. Competitors Bauer Publishing USA’s In Touch and American Media Inc.’s Star also enjoyed spectacular circulation gains. Time Inc.’s People, widely considered to be America’s most profitable magazine, posted a modest increase, to 3.8 million.

The September cover of Conde Nast Publications Inc.’s Vanity Fair, featuring an exclusive interview with a tearful Aniston, was its highest selling issue ever.

What, you thought it would be the literary mags?

Concentration is important!