I’ve always been frustrated by user generated hotel reviews because you have to read through so many of them in detail to find a traveler who has the same tastes and expectations as you do.
So it was with great enthusiasm that I invested in and started to work with a new company called TravelPost. They just launched their new hotel review tool (more than 170,000 reviews already) and it has a great twist. You can filter the reviews and hotel rankings based on your expectations and the type of traveler you are (business or pleasure, age, gender, etc). Great stuff, really, and this is only the beginning.