. . . Monday May 9, 2005

Huffing and Puffing

Here’s a secret about blogging:

Almost everyone sort of wants to do it. Come on? You read something or hear a pundit on the tube, you have a take, and then you rattle off that take on your keyboard and press the publish button. How goddamn cool is that? And the technological hurdles for many are still just high enough that actually doing it becomes the kind of thing that gets put off. Here’s another secret: Folks really like being part of a social network, especially if it is a vertical network built around a specific activity or selection of ideas.

Arianna Huffington has tapped into this natural desire found in some very big names in politics, media and Hollywood. The Huffington Post has launched and features virgin posts by the likes of Tina Brown, David Mamet, Ellen Degeneres, David Frum, Arthur Schlesinger Jr., Marshall Herskovitz, Russell Simmons, Julia Louis-Dreyfus and Brad Hall, Mike Nichols, John Cusack, and even Larry David’s wife.

I’ve always seen the real power of the web being that your blog could turn you into a celebrity as opposed to enabling celebrities to turn to blogs. But it’s cool to see how many people from all walks of life really want to press that publish button. Welcome aboard. You’re going to have a lot of fun.

Concentration is important!