. . . Monday March 21, 2005

Less than Zero

Out to one up (or down) Pepsi One, Coke is set to release their latest diet drink:

Coca Cola Zero.

Far be it for me or anyone else to question the branding and marketing prowess of a powerhouse like Coke. But Zero? What’s next, slamming down and ice cold can of empty set?

Concentration is important!