. . . Thursday February 24, 2005

Nothing Between You and Your Headlines?

In a very interesting move, the Associated Press has jumped on the RSS bandwagon. This means that AP has gone from essentially being a B2B play (providing headlines that are then branded by your favorite news source) to removing all barriers between their content and news consumers.

It makes perfect sense from AP’s perspective. What’s really surprising here is that an organization like AP is ahead of so many newspapers out there who have yet to take advantage of the clear and free marketing opportunites offered by sharing headlines.

How can you be in the news business and still not be getting the news? It’s free advertising folks. If you run an online news organization and you haven’t made RSS available, you should be fired. It’s the modern equivalent of not allowing someone to bookmark your site.

Concentration is important!