. . . Thursday January 20, 2005

We Don’t Need No Stinking Buttons

Since I wrote about TiVo’s strange hestitation to use the web as a marketing tool yesterday, I’ve talked to a couple of people at a major portal and a big media site. Both indicated that they approached TiVo with an offer to put “TiVo This” buttons on their various television listings. Yet no deal got done.

Don’t get me wrong here. I love TiVo. I think it is the greatest consumer electronics device I have ever used. But I just can’t understand how these incredible marketing opportunities could’ve been missed (or more accurately: actively dismissed).

Concentration is important!