As you type letters into the form, you will see a list of suggested search terms that begin with those letters. As the Googlers explain: “Our algorithms use a wide range of information to predict the queries users are most likely to want to see. For example, Google Suggest uses data about the overall popularity of various searches to help rank the refinements it offers.”
Let’s do the one letter test. What comes up first on the list of suggested search terms for each letter (I came up with this idea by typing in P for Pell and realizing that I ended up with Paris Hilton instead)?
b: best buy
d: dictionary (a blow to desperate h. wives)
h: hotmail (not Harry Potter)
i: ikea (eat your heart out iPod)
o: online dictionary
p: paris hilton
t: tara reid (she beat Target!)
v: verizon (over Victoria’s Secret)
w: weather (somehow beat Walmart)
z: zip codes
This list will likely change over time. They seem to be filtering out some of the dirty stuff. I find it hard to believe that more people who type in the letters P-O are ultimate looking for poetry than porn.
Pay close attention to these suggested searches. The more you search the more Google gets paid.