The trial over who owns the word GEICO began today. At issue is whether or not Google can sell paid listings to other insurance companies who want to appear when a someone searches for Geico.
It turns out that not too many people are buying the word Geico on Google. Sounds to me like a marketing opportunity.
(You may have to refresh, it doesn’t seem to show up every time. Oh, and you don’t have to actually click the ad. It’s sort of funny. But it’s not that funny…)