. . . Thursday December 16, 2004

Generation We

First came the open source web browser. Now comes the open source ad campaign. Today’s NY Times features a 2 page Firefox ad that features, and was paid for, by thousands of people who use and/or helped to build the product.

Think about this for a second. Massive companies spend years doing everything they can to come up with a lifestyle product; a product that almost becomes part of the personality of those who own it. This is powerful because the product owners then become the evangelists and help to grow sales. A community forms around a product. It’s rare. It’s huge.

In the case of Firefox, a community that developed around a certain lifestyle actually built the product. First came the community, then came the need, then came the answer, then came the product, then came the marketing.

Welcome to Generation We.

Concentration is important!