. . . Thursday November 18, 2004


Are blogs about to get swept up in a rapid wave of mergers and acquisitions?

A few might. But a lot won’t. At least that will hold as long as someone comes up with a better way for blogs to feature advertising.

There are some blogs out here that have in excess of a million visitors a month. The readers are targeted. They are loyal. They click like crazy. And the blog writers who run those sites can make a serious living and still enjoy the benefits of maintaining an individual brand.

That said, buy me you bastards.

Concentration is important!