This just in. We like it dirty. We like it nasty.
Take a look at this from the LA Times:
Three years ago, a line was quietly crossed in the annals of political history.
In newspapers across South Dakota, an out-of-state conservative group ran a political ad linking a Democratic senator to former Iraqi President Saddam Hussein. Critics cried foul, saying it breached standards of political decency.
That was then. This is now, and campaign efforts to link politicians to terrorists are a dime a dozen. And they are coming not from little-known fringe groups but from such pillars of the political establishment as the speaker of the House.
Therein lies the dubious hallmark of the 2004 election cycle. It has evolved into one of the most relentlessly negative political campaigns in memory, as attacks on a candidate’s character, patriotism and fitness for office, which once seemed out of bounds, have become routine.
Now consider this. More people are more into politics than at anytime in recent memory. Is this a sign of the complex, post 9-11 times? Perhaps, but the rage along party lines is rolling out in just about the same pattern as it did in the last election. Maybe the only thing we like more than negative campaigns is really, really negative ones?
It’s not about who you’d rather have a beer with. It’s about who you’d rather throw a beer on.