. . . Monday August 16, 2004

The Root of the Situation

Let me ask you a quick question that I think gets to the heart of the issue of having professional athletes in the Olympics. Actually, although there have been some tennis dropouts, let’s not refer to all athletes. Let’s focus on the NBA’s so-called dreamteamers and let’s think about the question in terms of the Olympics (which is always more exciting when it marks the most important competition in a sport – example: gymnastics and swimming as opposed to tennis and soccer) and in terms of the brand the NBA is currently serving up. OK, that’s the set-up.

Now here’s the question:

Is there anyone reading this who is really rooting for the USA basketball team to win a gold medal?


Concentration is important!