. . . Tuesday July 13, 2004

Using Spin to Bolster Ads that Support Spin

Have the television ad campaigns of either candidate been effective so far? It’s not all that surprising that the answer to that question depends on who you ask. The game is pretty simple. Underpromise and then exaggerate the effectiveness of one strategy or another.

Soon, campaign officials will unload their campaign television ads to defend the effectiveness of their prior ads. The truth is that, without the Coors Twins, I’m not sure any of this stuff is really sinking in.

The American Museum of the Moving Image has a new online installation called The Livingroom Candidate that features television ads that aired over the past few decades. It’s definitely worth a visit.

Concentration is important!