. . . Thursday July 15, 2004

The Brand

All this morning while I was watching an E! show on weddings (OK, so I lost control of the remote for a few hours), I saw a series of ads for Kmart’s Martha Stewart Everyday sale going on through Saturday.

They were pimping Martha and her brand and enticing us to visit their store this week in order to see and purchase her products. And like I said, the promotion runs through Saturday.

Martha gets sentenced on Friday.

Folks. That’s a brand.

Concentration is important!