. . . Monday June 7, 2004


The Gawker empire has started a new project. They will blog for Nike. Sounds like a pretty major deal for Denton and Co. Prior to this their most memorable ad (other than my plugs on Wonkette) was for: SheComesFirst: The Thinking Man’s Guide to Pleasuring a Woman.

Nike is the one of the first major companies to understand the power of blogs. This will only be the beginning.

Concentration is important!