. . . Monday May 3, 2004

Magazines Can’t Turn the Page

Talk to anyone who sells media at a major network or a top internet site and the message will be clear. The ad market is storming back. But you might get a very different reaction from those in the magazine biz, where many are still waiting for the upturn. Some of this is just the typical magazine lag due to the lead time involved with media buys. But is it more than that for some pubs?

According to one exec: “If the economic recovery has been jobless, then the advertising rebound has been pageless.”

Concentration is important!