. . . Wednesday May 5, 2004

Losing Touch with Reality

While there are a few huge winners and many of the reality shows open to big audiences, the truth is that they tend to suffer a much more dramatic viewership slide than their scripted counterparts.

That just makes a franchise like American Idol all the more amazing. In terms of ratings, the show continues to wallop all challengers and it does that while essentially marketing other products. The latest off-shoot: The top ten finalists from this seasons show will launch a North American tour this summer.

Concentration is important!