. . . Monday May 17, 2004

I May Start Using Abbreviations

A new study suggests that by 2007, the average consumer will absorb about 3,900 hours worth of (that comes to about 11 and a half hours if you take out the junk) mass communication. About a third of people surveyed felt overwhelmed by the number of media options available. Another third couldn’t focus long enough to answer any of the questions.


Concentration is important!