. . . Monday May 17, 2004

Entertainment’s Incredible Busy Signal

We’ve already heard a plethora of theories as to how the more talented singers can get voted off of American Idol. The latest suggestion is that the phone lines get so heated up during the voting periods that only the determined and/or tricky can figure out a way to get through.

The phone experience may have some flaws for the folks at Fox. But let’s not miss the marketing forest through the busy-signal trees. Fox has managed to shock the phone system by asking consumers to vote on what they’d be most excited to have sold to them. American Idol could be the most perfect (and sure, that means it’s sort of horrifying) marketing scheme in the history of entertainment.

Can anyone think of anything better?

Concentration is important!