. . . Wednesday May 12, 2004

The Day After Pill

Synergy anyone? Fox has clearly gotten its own message about shows as marketing tools. American Idol, while entertaining, is also a sixty minute ad for the albums and tours that the show will spawn. Now Fox is spreading that strategy to movie previews. Fox will air a ten minute preview of their upcoming blockbuster The Day After Tomorrow during primetime on Wednesday. Is it entertainment? Or is it just an advertisement? In a TiVo world, media powerhouses may have to offer both at once. If people stay tuned to Fox tonight, expect this to become a sweeping trend (and one more reason to stick to HBO).

Concentration is important!