What if advertisers only paid for the banner ads that you clicked? Google may be pushing the web in that direction. But getting advertisers to see the power of traditional branding online has been key to the net’s ad revival.
Plus, as Google looks more and more like an ad network, an old ad network looks to get in on the search term bonanza.
How long will it be before Google makes Gmail available as a service to other sites? It makes sense. More inventory is more inventory right?