OK, so you want to be a celebrity publicist. Your first assignment is to convince the public that Ben Affleck is a hitmaker (think denim and sweatshirts). That’s a warm-up. Next, figure out how to make us all believe that we should view Michael Jackson as still major creative force whose true calling is to meet with Congressional officials who will send him to Africa to fight AIDs (denim and sweatshirts may be a bit much). Next, give JLo some advice (simple, tell her to turn around) to move her past Bennifer and its associated flops.
Not working? Well, just tell them to have a hit movie or CD. That always seems to work.