. . . Monday April 26, 2004

Kmart In Until Martha Gets Out

Kmart has decided to renew their deal to carry a large selection of Martha Stewart branded items. From one consultant: “She has managed to get a tremendous amount of loyalty from those consumers who love her and will buy her stuff, and view buying stuff now as a sign of solidarity. Kmart decided it’s good business to be loyal to the consumers who go in there and buy her stuff.”

To counter, maybe Target should offer a line of Free Mumia dish towels…

Concentration is important!