. . . Monday April 5, 2004

Flop Flips: What’s on Second?

One can make a pretty decent argument that among those in the presidential race, Bush is by far the leading flip flopper. Condi Rice will not testify. Oh yes, she will. So who is the flipper, Bush or Kerry? But decent arguments probably matter less than the constant pounding of television ads – which are especially effective when aimed at the lesser known challenger. See Missouri for an example. The Show Me State has been shown an unprecedented number of political ads in the past few weeks. And the version of John Kerry created in those ads is is starting to stick.

Concentration is important!