. . . Thursday April 22, 2004

Dialing in Brand Identity

Turner is looking to give you a better idea of what you’ll find at TBS vs TNT. One will soon be all about comedy while the other will be all about drama. The new taglines will be: TBS, Very Funny and TNT, We Know Drama.

Ted Turner will keep intact his programming and tagline: Still Crazy.

Concentration is important!