. . . Tuesday April 20, 2004

Blinded by Science

UCLA researchers are trying to figure out what impact political commercials have on the brains of those who watch them. Participants got an MRI test while they watched various commercials from Bush, Kerry and elections past. Researchers then measured the blood flow to the brain.

I would imagine that as soon as that blood flow stops completely, you’ve got yourself a good commercial.


Concentration is important!